This is the week that was: Don’t put all your eggs in one digital basket

As Apple announce their brand new iPad and get the twitter and blogsphere buzzing; this week a new member arrived at Earnest towers and we put the finishing touches to two big campaigns, set to launch later in the month (keep your eyes peeled for the case studies)

Marketing measurement of the week:

When planning any traditional marketing campaign, benchmark figures can provide a good indication of those are likely to reply, how many will turn into hot leads and how many will convert to a sale. The ROI model is therefore relatively simple. Since the introduction of social media as a channel however, working out the return on investment of social activity has proved much more difficult. This week ‘Conversion’ take a look at how social media ROI can be measured, or whether it is more a case of Return on Influence?

Google insight of the week:

Whilst learning the essential skills and knowledge to build a strong PPC and SEO offering is essential, nothing is more important than trying to keep ahead of the moveable feast that is Google. By constantly updating its algorithms and favouring certain sites over others, keeping an eye on what is going on inside the Google engine is key to success. The ‘marketer’ this week gave five tips on how to keep ahead from social search to page layout algorithms.

Mobile movement of the week:

As the mobile movement rolls on we saw the 25 billionth app download this week. Businesses are becoming savvy to the power of the app, and far more are being developed in the B2B space. A recent survey into B2B mobile marketing showed 43% of companies are working on a mobile app for their customers and 42% are working on one for their employees. Has your business embraced the power of the app yet?

Marketing survival of the week:

We have heard it and you may have too. SEO is redundant, and good content rules the ways for brands and their Google rankings. This week however Ray Comstock puts lay to those claims in his post explaining 4 big reasons why SEO will never die. Mainly the fact it makes money and benefits users. What’s your view? Is SEO key to your marketing strategy?

Social network demographic of the week:

LinkedIn has always been dubbed the social network for business high flyers and the best place for B2B marketers to target the big hitters easily in any organisation. But is the network really made up of the audience everyone thinks it is? Business Insider this week gave an insight into who really users LinkedIn and what they are getting up to while they are on there.

Infographic of the week:

Start off with an e-DM to your target audience. Then add in PPC activity. Then mobile advertising. Then content ads. Then video ads. Then banner ads. What  have you got? Confusion! The truth may be that too much digital advertising simply becomes annoying and too much for your target audience. This infographic reveals more…

So that was the week that was. We hope you had a good one. Let us know.